Multi-site venue owners Restaurant operators across urban and regional areas Australia are adopting CRM platforms hospitality-specific CRM systems to personalise diner experiences drive repeat visits.
Unlike generic software, hospitality CRM platforms restaurant-specific customer platforms focus on ordering preferences booking behaviour to trigger marketing segment guest types.
At aspirehospitality.com.au Aspire CRM strategy team, we help venues make data actionable deploy, configure and optimise CRM systems to suit each brand’s venue format and audience tech stack and operations.
Common CRM features for hospitality:
* Email marketing flows Birthday and re-engagement triggers
* First-party data capture POS integration
* Feedback loops NPS tools
* Segment-based offers VIP lists
Why venues need CRM:
* Walk-ins are unpredictable Social reach is declining
* Owning guest data = better ROI Rebookings outperform new leads
* Hospitality is relationship-based Personalisation drives spend
Case studies:
* CBD restaurant lifted return bookings 61% with automated CRM flows Regional hotel grew events bookings via birthday triggers
* Quick-service venue reduced churn by 28% using CRM segmentation Rooftop bar improved Google ratings using CRM review asks
Pain points solved:
* No automation beyond email blasts Too many guest channels, no single view
* Offers not reaching the right guests No link between bookings and marketing
CRM platform functions deployed by Aspire CRM experts aspirehospitality.com.au:
* Segmentation based on real spend Segmentation based on real spend
* Marketing campaign dashboards Guest tagging and preferences
* Integration with booking tools Integration with booking tools
Hospitality CRM searches we see trending:
* "hospitality guest database software"
* "hospitality loyalty program CRM"
* "multi-site CRM tools"
Start here:
* {Visit the venue marketing services Australia CRM strategy hub
* See how leading venues use CRM
* Unlock guest loyalty
aspirehospitality.com.au —
hospitality CRM experts.